ATL — Railway Advertising

Metro Train Advertising

Reach Mumbai's premium commuters every single day. With 45+ minutes of captive attention per journey, Metro train ads deliver unmatched brand recall among professionals, executives, and decision-makers.

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100+

Metro Trains Covered

Railway Lines

5M+

Daily Commuters

45+

Min Avg. Dwell Time

Why Metro Trains?

Captive Audience, Premium Reach

Mumbai's Metro trains serve as a daily commute for lakhs of premium passengers across the Line 1, 2A, 7, and upcoming corridors. Unlike outdoor hoardings that get a split-second glance, in-train advertisements enjoy 45–60 minutes of captive attention per journey.

As an authorized advertising agency for Indian Railways, we provide exclusive access to the most high-impact ad placements inside Metro coaches — from ceiling panels and window graphics to complete coach takeovers.

Premium Audience High Dwell Time Authorized Agency 3 Rail Lines

Advertising Formats

In-Train Ad Placements

Ceiling Panel Ads

Premium branding on ceiling panels directly above seated passengers. Highest visibility with guaranteed eye contact during the entire journey duration.

Side Panel Posters

Large-format posters on side panels above windows. Eye-level for standing passengers, naturally visible for a seated audience. Ideal for detailed messaging.

Window Graphics

Translucent vinyl graphics on train windows visible from both inside and outside. Creates a stunning visual effect while allowing natural light through.

Grab Handle Wraps

Branded wraps around grab handles and straps. Passengers physically interact with your brand, creating the most intimate touchpoint in transit advertising.

Full Coach Takeover

Complete branding of an entire AC coach — ceiling, walls, windows, doors, floor, and handles. Ultimate immersive brand experience for high-impact campaigns.

Train Exterior Wraps

Full exterior vinyl wraps on the train body visible to millions on platforms and trackside. Massive billboard-scale impact moving across the entire city.

Network Coverage

Mumbai's Metro Lines Covered

Line 1 (Blue Line)

Versova to Ghatkopar via Andheri. The busiest east-west corridor carrying a massive daily corporate and transit audience.

Versova Andheri WEH Saki Naka Ghatkopar

L2/7

Line 2A & 7 (Yellow/Red)

Dahisar to Andheri West / Gundavali. Connecting the dense western suburbs and serving affluent residential and commercial hubs.

Dahisar Borivali Goregaon Andheri West Gundavali

Line 3 (Aqua Line)

Colaba-Bandra-SEEPZ (Underground). The highly anticipated corridor serving South Mumbai, BKC, and the airport.

Colaba CSMT Dadar BKC SEEPZ

Got Questions?

Metro Train Advertising FAQ

Everything you need to know about advertising inside Mumbai's Metro trains.

Still have questions? Contact us

What is Metro train advertising?

Metro train advertising involves placing branded advertisements inside Mumbai's air-conditioned local trains. Ad formats include ceiling panels, side panels above windows, window graphics, grab handle wraps, floor stickers, and full coach takeovers. It targets premium commuters who travel daily on the Line 1, 2A, 7, and upcoming corridors.

How many people travel in Mumbai's Metro trains daily?

Mumbai's Metro train network carries lakhs of commuters daily across the Line 1, 2A, 7, and upcoming corridors. The Metro coaches attract a premium demographic — working professionals, business executives, and students — giving advertisers access to an affluent, engaged audience with an average commute time of 45-60 minutes.

What are the advertising formats available inside Metro trains?

Available formats include: Ceiling panel ads (above seated passengers), side panel posters (above windows), window graphics (translucent vinyl on windows), grab handle/strap wraps, floor branding with anti-slip vinyl, and full coach takeover where the entire coach interior is branded with your campaign.

What is the cost of Metro train advertising in Mumbai?

Pricing depends on the ad format, number of trains, railway line (Western/Central/Harbour), and campaign duration. Grab handle ads start at a few thousand rupees per train per month, while full coach takeovers are premium packages. Contact us for a detailed rate card and custom quote.

How long does an AC train advertising campaign typically last?

Campaigns typically run for 1 to 6 months. We recommend a minimum of 3 months for optimal brand recall. Short-burst campaigns of 15-30 days are also available for product launches, festival promotions, and event marketing.

Do you handle the permissions and approvals for railway advertising?

Yes, as an authorized advertising agency for Indian Railways, we handle all permissions, approvals, and compliance with railway advertising guidelines. We manage the end-to-end process including creative design, printing, installation, and campaign monitoring.

Ready to advertise inside Metro trains?

Fill out the form and our railway advertising experts will get back to you within 24 hours with available trains, ad formats, and a custom rate card.

Call Us

(+91) 98219 84000